New Book Advises Brands on How to Tap into the Affluent African Americans $87 Billion in Spending Power
Black is the New Green, (www.blackisthenewgreenthebook.com), the exciting new book by Leonard E. Burnett Jr. and Andrea Hoffman (publication date 3/16/10) teaches readers how to best target the $87.3 billion buying power of the affluent African American community, a segment that can no longer be overlooked.
While blue chip brands including Gucci, Sony Electronics and Aston Martin have embraced this rich buying segment, other brands neglect to target this under-appreciated and overlooked demographic, leaving money on the table. Black is the New Green illustrates how to embrace this market, boost bottom line and accomplish this lucrative goal in an affordable, measurable way.
They have been called “financial weapons of mass destruction” and blamed for a number of catastrophic losses and bankruptcies. New research by a finance professor at Virginia Tech’s Pamplin College of Business, however, counters the popular perception of derivatives as dangerous tools and investments.
Unrealistic expectations amid the country’s continued unemployment struggles are a double-edged sword that can cut equally into the well-being of job seekers and the companies that hire them, says a University of Alabama at Birmingham (UAB) strategic management expert.
The University of Virginia, which last year hosted a summit that brought together venture capitalists representing nearly $20 billion in active capital funds, will hold its Second Annual Venture Summit on March 25 and 26.
(NNPA) – Although the number of HIV infections is growing at an alarming rate throughout the Black community, African-American women are the group most disproportionately affected. While representing only 12 percent of the U.S. female population, they account for 61 percent of all new HIV infections among women.