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West Florissant, Mo. Explodes in Protest of Police Shooting, More Than 30 Arrests

West Florissant, Mo. Explodes in Protest of Police Shooting, More Than 30 Arrests

Special to the NNPA from the St. Louis American

The Target parking lot of the Buzz Westfall Shopping Center was filled with dozens and dozens of police vehicles and the area of West Florissant from Jennings to Ferguson was blocked off. Helicopters and tanks –as well as vehicles from a host of area departments – descended on West Florissant as looting and vandalism…

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Suppress Voting, Impeach Obama and Close HBCUs

Suppress Voting, Impeach Obama and Close HBCUs

By Peter Grear

Our campaign has sought to educate our communities to the point that they would organize and mobilize for a massive voter turnout for the November General Election and beyond. 

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Risky Situations Increase Women’s Anxiety, Hurt Their Performance Compared to Men

Risky Situations Increase Women’s Anxiety, Hurt Their Performance Compared to Men

Study author Susan R. Fisk

“On the surface, risky situations may not appear to be particularly disadvantageous to women, but these findings suggest otherwise,” 

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Voter Suppression: An Existential Threat to Democracy

Voter Suppression: An Existential Threat to Democracy

By Peter Grear

To properly understand where we are today, we must look to history, to Black Slavery.  Slavery has existed since the time of ancient civilizations and in its inception was based upon conquerors enslaving the conquered without regards to race.  

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Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Charlotte, NC (BlackPR.com)

Dorothy Buckhanan Wilson of Milwaukee, Wisconsin, a business executive, was installed as the 2014-2018 International President of Alpha Kappa Alpha Sorority, Incorporated (AKA)

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Nielsen Expands Communications Leadership Team with Key Media Relations Hire

Nielsen Expands Communications Leadership Team with Key Media Relations Hire

New York (BlackPR.com)

New York (BlackPR.com) -- Nielsen today announced that Andrew McCaskill has joined Nielsen as Senior Vice President, Corporate Communications. He will report to Chief Communications Officer Laura Nelson.

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Voter Suppression: It’s Mobilization Time

Voter Suppression: It’s Mobilization Time

Written by Peter Grear

With this article we will start detailing the ingredients of a revisable action plan that needs comments and revisions as we move toward the Tuesday, November 4, 2014 General Election.  

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Voter Suppression: NC Black Republican Advisory Board

Voter Suppression: NC Black Republican Advisory Board

Written by Peter Grear

Educate, Organize and Mobilize: I confess that I’m amazed. The Republican National Committee and the Republican Party of North Carolina announced last week that they have launched theNorth Carolina Black Advisory Board (BRAB) 

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Sports Marketing Expert: Lasting Damage to Woods as Endorser

Written by Featured Organization on 18 December 2009.

The Tiger Woods scandal may have a lasting impact on his endorsement potential, says University of Maryland professor Stephen McDaniel, a consumer psychologist who studies sports marketing and fan behavior. http://www.sph.umd.edu/KNES/faculty/smcdaniel/ “A brand such as Nike has historically been less interested in an athlete endorser’s virtue and more interested in their athletic prowess,” McDaniel says.

“However, this will probably not be the case for some of the other companies Wood’s endorses.

“Woods’ endorsements account for a large part of his earnings,” McDaniel says. “His squeaky clean image was an important part of his appeal as an endorser. However, since his recent auto accident and the subsequent revelations, it is difficult to imagine he can ever regain that stature.”
Since Woods’ accident, none of his commercials have aired, McDaniel points out. Industry research shows he has fallen from 6th most popular endorser to 24th, and this could continue to decline. Likewise, a recent “Washington Post” poll showed that over 40 percent of respondents held a negative opinion of him.

“Given the setbacks to his image and his recent decision to take a break from golf, Woods might not be much of an asset to his current sponsors,” McDaniel concludes. “These companies have invested millions in creating ads, many of which feature him golfing. In cases like this, companies often just quit running such ads and let an endorsement contract expire, rather than risk damaging their brand image by associating it with a controversial figure.

“Companies strategically choose celebrity endorsers based on a fit between their image and that of the endorser. By using the endorser in ads, it is a type of paired-associative learning, whereby they hope that consumers will transfer feelings toward the celebrity to the brand. When there’s scandal, companies do not want to risk a transfer of negative feelings.”

MISHANDLING THE PR

“Woods made the classic PR mistake of failing to address the issue early and directly,” McDaniel says. “Instead of speaking through his lawyer or posting statements to his website, he should have arranged for an interview where he could admit his ‘mistakes,’ apologize for hurting his family and letting down his fans, the sport of golf and his sponsors. His failure to do so invited further disclosures and continuing media scrutiny.”

McDaniel points to the example of Kobe Bryant, who apologized for his marital infidelity and got on with his successful NBA career, though Bryant never regained his prior level of endorsements.

 

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