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Honey Brown Hope Foundation Rakes in National, State and Local Recognition

Honey Brown Hope Foundation Rakes in National, State and Local Recognition

Honey Brown Hope Foundation

Houston, TX — The Honey Brown Hope Foundation, a nationally recognized, award-winning 501(c)3 non-profit that has served youth and their families for over two decades, announced today that it is thankful this holiday season for recently being recognized for its civil rights

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Community Empowerment: Black Chambers of Commerce Where Is My Patronage?

Community Empowerment: Black Chambers of Commerce Where Is My Patronage?

Peter Grear

Educate, organize and mobilize -- Back in September I wrote an article entitled, Voter Suppression: Creating Black Wealth.  The impetus for that article was a commentary written by Earl G. Graves, Sr., Publisher of Black Enterprise. 

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Employees of Small, Locally-Owned Businesses Have More Company Loyalty

Employees of Small, Locally-Owned Businesses Have More Company Loyalty

loyalty to employers

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The Pawns of Politics: Where Is My Patronage?

Peter Grear

Educate, organize and mobilize -- For more than a year leading up to the recently completed General Elections, I’ve written about Voter Suppression, gerrymandering, the Black vote and voters.  

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Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Abuse in the Workplace

There is no significant difference in the prevalence of verbal abuse in the workplace between men and women, according to a systematic review of the literature conducted by researchers at the Institut universitaire de santé mentale de Montréal

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The Decision to Handle Rejection

The Decision to Handle Rejection

Rev. Manson B. Johnson

The Big Idea: Endurance is the key to achieving challenging goals in life.“Man’s rejection can be God’s direction.  God sometimes uses the rejection of hateful people to move us to a new place or assignment–where we wouldn’t have thought of going on our own.  

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Subscribe to Get GDN Print Edition

Subscribe to Get GDN Print Edition

Print Subscription

 Greater Diversity News (GDN) is a statewide publication with national reach and relevance.  We are a chosen news source for underrepresented and underserved communities in North Carolina.  

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As Self-Publishing Explodes, Marketing Expert Offers 4 Tips for Authors

Written by Featured Organization on 03 June 2013.

The number of self-published books has exploded, growing 287 percent since 2006, according to research by Bowker, the official ISBN agency for the United States. “In 2012, more than 235,000 print and e-books were self-published in the United States, up from 148,424 in 2011,” says award-winning marketing strategist Catherine Foster, executive publisher/CEO of BlueSky Publishing Partner, www.blueskybooksandmedia.com.

“This is an exciting time to be an author because the playing field is finally leveled – you can get your book published! You don’t have to beg an agent to take you on and you don’t have to deal with those heartbreaking rejection letters. There’s no longer a stigma associated with self-publishing -- in fact, many of my authors say it’s the very best option.”

CreateSpace was the No. 1 print self-publisher in 2011 with 39 percent of the market, and Smashwords was No. 1 for e-books, with 47 percent, according to Bowker’s most recent information.

However, while most readers no longer pay attention to where a book was published, authors should know they do pay attention to what it looks like, Foster says.

“The most important overlooked element is not the front cover but the back cover,” she says. “That’s where potential readers will spend the most time deciding if they want to buy your book.”

Browsers spend 10 to 15 seconds reading the back cover. If you want to keep their interest, Foster says follow these four basic rules of book marketing.”

• Know your audience: You have to consider their point of view when you decide what to say on the back cover, and you need to know who they are in order to figure that out. This is your 10-second commercial, so be sure you give your audience what they’re looking for!

• Keep it simple: Many authors try to cram too much information on the back cover in the hopes that something will pique the reader’s interest. But too much information overwhelms browsers and their brain becomes sluggish. Rather than read everything, they read nothing and walk away. Treat the text on your back cover like poetry and keep the message condensed and poignant.

• Choose the right fonts: Certain font styles appeal to different audience demographics. Whether your audience is mostly teens or college students, middle-aged adults or seniors, they’ll respond differently to the looks of different type faces. Choosing small red fonts on your cover is the worst thing you can do if your market is the reader older than 55 because red is one of the hardest colors to read when aging affects vision. Also, your fonts shouldn’t blend in with the colors on your back cover, or the words lose value to the reader.

• Typos will kill your book sale: If your back cover has a typo, even a small one such as a redundant word or two words with no space between them, it will doom your book. Authors are indeed “judged like a book by its cover” and readers will assume that your book wasn’t edited and that it will be full of errors. One of the most frustrating things for readers is finding typos in a book. It dilutes the meaning of the content, distracts them from reading, and most importantly, makes the author look amateurish. Even if the only typo in your book is the one on your back cover, readers will make critical assumptions based on that one fatal flaw.  

Foster recommends having your book professionally edited, cover to cover. If you can’t afford to do that, at least find a friend or family member with strong reading and writing skills to read it for you.

“No matter how good of an editor you are, you’re likely to read right over your own mistakes,” Foster says. “There’s a reason surgeons don’t operate on themselves; the same is true for authors editing themselves.

About Catherine Foster

Catherine Foster has been a marketing strategist for 25 years. She is the executive publisher/CEO of BlueSky Publishing Partner; founder and director of marketing for Blossom Marketing & Publishing; founder and publisher of The Positive Times Newspaper; and co-founder of The Positive Thinkers Network. She is a three-time recipient of the Ohio Business Woman of the Year by the NRCC for her outstanding business leadership and entrepreneurial spirit. Additional awards include the 2005 Ronald Reagan Award of Entrepreneurial Excellence and the 2006 Congressional Medal of Distinction. •