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West Florissant, Mo. Explodes in Protest of Police Shooting, More Than 30 Arrests

West Florissant, Mo. Explodes in Protest of Police Shooting, More Than 30 Arrests

Special to the NNPA from the St. Louis American

The Target parking lot of the Buzz Westfall Shopping Center was filled with dozens and dozens of police vehicles and the area of West Florissant from Jennings to Ferguson was blocked off. Helicopters and tanks –as well as vehicles from a host of area departments – descended on West Florissant as looting and vandalism…

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Suppress Voting, Impeach Obama and Close HBCUs

Suppress Voting, Impeach Obama and Close HBCUs

By Peter Grear

Our campaign has sought to educate our communities to the point that they would organize and mobilize for a massive voter turnout for the November General Election and beyond. 

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Risky Situations Increase Women’s Anxiety, Hurt Their Performance Compared to Men

Risky Situations Increase Women’s Anxiety, Hurt Their Performance Compared to Men

Study author Susan R. Fisk

“On the surface, risky situations may not appear to be particularly disadvantageous to women, but these findings suggest otherwise,” 

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Voter Suppression: An Existential Threat to Democracy

Voter Suppression: An Existential Threat to Democracy

By Peter Grear

To properly understand where we are today, we must look to history, to Black Slavery.  Slavery has existed since the time of ancient civilizations and in its inception was based upon conquerors enslaving the conquered without regards to race.  

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Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Charlotte, NC (BlackPR.com)

Dorothy Buckhanan Wilson of Milwaukee, Wisconsin, a business executive, was installed as the 2014-2018 International President of Alpha Kappa Alpha Sorority, Incorporated (AKA)

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Nielsen Expands Communications Leadership Team with Key Media Relations Hire

Nielsen Expands Communications Leadership Team with Key Media Relations Hire

New York (BlackPR.com)

New York (BlackPR.com) -- Nielsen today announced that Andrew McCaskill has joined Nielsen as Senior Vice President, Corporate Communications. He will report to Chief Communications Officer Laura Nelson.

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Voter Suppression: It’s Mobilization Time

Voter Suppression: It’s Mobilization Time

Written by Peter Grear

With this article we will start detailing the ingredients of a revisable action plan that needs comments and revisions as we move toward the Tuesday, November 4, 2014 General Election.  

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Voter Suppression: NC Black Republican Advisory Board

Voter Suppression: NC Black Republican Advisory Board

Written by Peter Grear

Educate, Organize and Mobilize: I confess that I’m amazed. The Republican National Committee and the Republican Party of North Carolina announced last week that they have launched theNorth Carolina Black Advisory Board (BRAB) 

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Nonprofits at Risk in Partnerships with Corporations

Written by Dick Jones Communications on 07 November 2009.

While there has been massive growth in cause-related marketing programs which have helped companies, charities and consumers, leaders of nonprofit organizations need to enter agreements with companies with their eyes wide open.

That’s what two marketing professors found when they examined consumer perceptions in a controlled experiment. Charities and other nonprofits may put their brand at risk when they partner with corporations on social responsibility (CSR) initiatives. The public can easily construe such connections as a seal of approval of the corporation by the nonprofit.

“Our results suggest that some CSR initiatives may produce consumer inferences that are wrong but desirable for the company,” says Stacy Landreth Grau, associate professor of marketing in the Neeley School of Business at Texas Christian University in Fort Worth. “And these inferences can have potentially negative consequences for the nonprofit.”

“Explicit Donations and Inferred Endorsements: Do Corporate Social Responsibility Initiatives Suggest a Nonprofit Organization Endorsement?,” by Amanda B. Bower, a marketing professor at Washington and Lee University in Virginia, and Stacy Landreth Grau of TCU, appears in the Fall 2009 issue of the Journal of Advertising.

The professors designed an experiment with a fictional childhood learning company. They created variations of a print ad with several levels of connection to a pair of fictional nonprofits: the Alliance Against Childhood Obesity and the Alliance for Early Literacy.

Some ads had only the nonprofit’s logo on them. That’s a simple licensing agreement. Other ads promised a donation to the nonprofit when the consumer made a product purchase. This is called cause-related marketing. Still other ads featured explicit seals of approval where the promotion included a specific endorsement by the nonprofit organization.

Then they asked respondents a series of questions about the ads. The most surprising finding was that respondents made little distinction in the level of endorsement.

“An explicit seal of approval statement was not necessary for consumers to assume a seal of approval,” says TCU’s Grau. “The mere presence of a nonprofit logo was enough to infer endorsement.”

That should be a warning sign to nonprofits, many of which have policies like the American Cancer Society’s forbidding use of their logo “…in any way that would imply endorsement of the company.”

Previous studies, says Bower, have established that companies benefit from improved product evaluations when they partner with nonprofits. There has been little research, however, into what happens to the “brand” of the nonprofit in such situations—until now.

“For nonprofits, licensing arrangements appear to be a risky type of CSR initiative,” says Grau. “The perception of…the licensing agreement was not significantly different from the explicit seal of approval condition.”

She cautions that a firm’s participation in a licensing agreement could be one way for the company to get the “seal of approval” from a nonprofit that does not grant endorsements.

An estimated $1.5 billion was spent in 2008 by companies on CSR initiatives with nonprofits, according to the Cause Marketing Forum. Nonprofits typically believe these alliances increase their visibility and reach, add to their bottom line, and further their mission.

 

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