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Honey Brown Hope Foundation Rakes in National, State and Local Recognition

Honey Brown Hope Foundation Rakes in National, State and Local Recognition

Honey Brown Hope Foundation

Houston, TX — The Honey Brown Hope Foundation, a nationally recognized, award-winning 501(c)3 non-profit that has served youth and their families for over two decades, announced today that it is thankful this holiday season for recently being recognized for its civil rights

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Community Empowerment: Black Chambers of Commerce Where Is My Patronage?

Community Empowerment: Black Chambers of Commerce Where Is My Patronage?

Peter Grear

Educate, organize and mobilize -- Back in September I wrote an article entitled, Voter Suppression: Creating Black Wealth.  The impetus for that article was a commentary written by Earl G. Graves, Sr., Publisher of Black Enterprise. 

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Employees of Small, Locally-Owned Businesses Have More Company Loyalty

Employees of Small, Locally-Owned Businesses Have More Company Loyalty

loyalty to employers

Employees who work at small, locally owned businesses have the highest level of loyalty to their employers — and for rural workers, size and ownership of their company figure even more into their commitment than job satisfaction does

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The Pawns of Politics: Where Is My Patronage?

The Pawns of Politics: Where Is My Patronage?

Peter Grear

Educate, organize and mobilize -- For more than a year leading up to the recently completed General Elections, I’ve written about Voter Suppression, gerrymandering, the Black vote and voters.  

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Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Abuse in the Workplace

There is no significant difference in the prevalence of verbal abuse in the workplace between men and women, according to a systematic review of the literature conducted by researchers at the Institut universitaire de santé mentale de Montréal

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The Decision to Handle Rejection

The Decision to Handle Rejection

Rev. Manson B. Johnson

The Big Idea: Endurance is the key to achieving challenging goals in life.“Man’s rejection can be God’s direction.  God sometimes uses the rejection of hateful people to move us to a new place or assignment–where we wouldn’t have thought of going on our own.  

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Subscribe to Get GDN Print Edition

Subscribe to Get GDN Print Edition

Print Subscription

 Greater Diversity News (GDN) is a statewide publication with national reach and relevance.  We are a chosen news source for underrepresented and underserved communities in North Carolina.  

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Black is the New Green: Marketing to Affluent African Americans

Written by BLACK PRWIRE on 15 March 2010.

New Book Advises Brands on How to Tap into the Affluent African Americans $87 Billion in Spending Power

Black is the New Green, (www.blackisthenewgreenthebook.com), the exciting new book by Leonard E. Burnett Jr. and Andrea Hoffman (publication date 3/16/10) teaches readers how to best target the $87.3 billion buying power of the affluent African American community, a segment that can no longer be overlooked.

While blue chip brands including Gucci, Sony Electronics and Aston Martin have embraced this rich buying segment, other brands neglect to target this under-appreciated and overlooked demographic, leaving money on the table. Black is the New Green illustrates how to embrace this market, boost bottom line and accomplish this lucrative goal in an affordable, measurable way.

This is an exciting time for Luxury brands. With research to support that they can reach affluent African Americans on and offline, affordably and measurably, the book helps readers avoid missteps, mistakes and misperceptions so that marketing efforts can translate into sales, said Co-Author Andrea Hoffman, founder and CEO of Diversity Affluence, a research, marketing communications and business development consultancy that helps executives market to affluent ethnic consumers.

Current economic challenges have led smart marketers to focus on new consumers with untapped spending power," said Co-Author Len Burnett, co-CEO and Group Publisher of Uptown Media Group and VIBE Lifestyle Network.” The affluent African American community has been a well kept secret for too long.

Black is the New Green, published by Palgrave Macmillan ($35.00; Hardcover; ISBN-10: 0-230-61684-4; ISBN-13: 978-0-230-61684-4) hits bookstores on March 16.

To book an interview with Len Burnett or Andrea Hoffman, please contact Karen Hertz at Karen@squeakywheelpromotions.com or 914.393.6971.

Leonard E. Burnett, Jr. is co-CEO and Group Publisher of Uptown Media Group and VIBE Lifestyle Network. UPTOWN Magazine is a bi-monthly publication focusing on the lifestyle and culture of affluent African Americans. Len is a pioneer in the urban media space, transforming marketer’s perceptions of the importance of reaching the underserved urban audience for twenty years.

Andrea Hoffman is founder and CEO of Diversity Affluence, a research, marketing communications and business development consultancy that helps brand managers, marketers, agencies, entrepreneurs and business development and media executives to understand and market to affluent ethnic consumers.