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Voter Outreach

Voter Outreach

Concepts, strategies and objectives to move voters to action

Written by Peter Grear Educate, Organize and Mobilize: Each week over the past several months I’ve written about various aspects of voter suppression with the purpose of explaining its concepts,…

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Keatts A Keeper For New-Look Seahawks

Keatts A Keeper For New-Look Seahawks

New Head Men’s Basketball Coach was all smiles

New Head Men’s Basketball Coach was all smiles at Trask Coliseum. WILMINGTON, NC – Boldly proclaiming, “I’m a winner,” and promising “an exciting brand of basketball” newly-christened UNCW head men’s basketball coach Kevin Keatts said Tuesday that a new day in Seahawk basketball has arrived.

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Lied-to Children More Likely to Cheat and Lie

Lied-to Children More Likely to Cheat and Lie

The study tested 186 children ages 3 to 7

The study tested 186 children ages 3 to 7 in a temptation-resistance paradigm. Approximately half of the children were lied to by an experimenter, who said there was “a huge bowl of candy in the next room” but quickly confessed this was just a ruse to get the child to come play a game. 

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Unconscious Mind Can Detect a Liar When Conscious Mind Fails

Unconscious Mind Can Detect a Liar When Conscious Mind Fails

The unconscious mind could catch a liar

“We set out to test whether the unconscious mind could catch a liar – even when the conscious mind failed,” says ten Brinke. Along with Berkeley-Haas Assistant Professor Dana R. Carney, lead author ten Brinke and Dayna Stimson (BS 2013, Psychology), hypothesized that these seemingly paradoxical findings may be accounted for by unconscious mental processes.

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Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

North Carolina Alliance of Black Elected Officials

Written by Peter Grear, Esq.  Since August 2013 I've continued to ask myself "what would an effective campaign to defeat voter suppression look like?” Well, on Friday, February 14, 2014, Valentine's Day, I got my answer from Richard Hooker, President of the…

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Download Greater Diversity News Digital PDF Edition for FREE

Download Greater Diversity News Digital PDF Edition for FREE

FREE Full PDF Edition includes stories not featured on the website

The FREE Full PDF Edition includes stories not featured on the website. No paper, no hasel, read on your laptop or mobile devices. 

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Five Ways to Advance Your Small Business Using Business Intelligence

Written by Saint Joseph's University on 13 February 2012.

If you don’t know everything you would like to know about how to grow your small business — who are your best customers, what is your most profitable product or service, what’s the best location for your business — you need business intelligence (BI). “The businesses that aren’t obtaining this kind of information are operating below the curve,” says BI researcher Ginny Miori, Ph.D. “Business intelligence provides small businesses with tools to standardize data, reduce costs and identify new opportunities to improve efficiency.” And the good news, according to Miori, is that business intelligence doesn’t have to be expensive to be effective.

She suggests five ways to advance your small business using BI.

1. IT Infrastructure. How does your business gather information, what network are your computers connected to, is everyone using the same system? Consistency in technology is of critical importance according to Miori. “In the supply chain, the information always follows the product,” she says. “Small businesses are successful when there are little to no kinks in the IT infrastructure so information follows an efficient path between all concerned parties.” This is particularly important to maintain customer satisfaction, she adds.

2. Data Mining. The intent behind data mining is to approach the task without preconceived ideas. By examining the data collected, small business owners will better understand their labor force and customers. “Many small businesses aren’t in the financial position to hire a market research firm, but that doesn’t mean you can’t get your hands on relevant data,” says Miori. “In addition to sales and inventory data your organization may collect, there is a surprising amount of free data available through the government.” She recommends the U.S. Census Bureau and the U.S. Department of Labor Statistics as credible sources for data collection.

3. Forecasting. This uses the information from data mining and applies specific techniques to predict future growth. Generally, people predict sales and make staffing decisions based on this information. Forecasting is the cornerstone of business according to Miori. “It’s important to get it right the first time or small business owners carry a huge risk,” she explains. “Forecasting helps you to build your business to meet customer demand and better manage future growth.”

4. Six Sigma of Operations. This is about using materials efficiently. It can be as simple as re-arranging the layout of a store so employees can get from point A to point B in the shortest amount of walking. Or, it can mean stocking your warehouses in a way where your most popular products are positioned closest to the shipping facility. “No task is too small for an efficiency makeover,” according to Miori. “Once your business grows, even the smallest inefficiencies can become costly in both time and money.”

5. Decision Making. Small business owners make decisions everyday. Strategic decisions, those that significantly impact business, are made less often. Miori advises small business owners to make these decisions based on the trends and behaviors identified through data mining and forecasting. “This is what BI is all about,” says Miori. “Smart companies employ business intelligence to gain a better understanding of their operations, so they can make strategic decisions that advance their business and sustain future growth.”