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West Florissant, Mo. Explodes in Protest of Police Shooting, More Than 30 Arrests

West Florissant, Mo. Explodes in Protest of Police Shooting, More Than 30 Arrests

Special to the NNPA from the St. Louis American

The Target parking lot of the Buzz Westfall Shopping Center was filled with dozens and dozens of police vehicles and the area of West Florissant from Jennings to Ferguson was blocked off. Helicopters and tanks –as well as vehicles from a host of area departments – descended on West Florissant as looting and vandalism…

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Suppress Voting, Impeach Obama and Close HBCUs

Suppress Voting, Impeach Obama and Close HBCUs

By Peter Grear

Our campaign has sought to educate our communities to the point that they would organize and mobilize for a massive voter turnout for the November General Election and beyond. 

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Risky Situations Increase Women’s Anxiety, Hurt Their Performance Compared to Men

Risky Situations Increase Women’s Anxiety, Hurt Their Performance Compared to Men

Study author Susan R. Fisk

“On the surface, risky situations may not appear to be particularly disadvantageous to women, but these findings suggest otherwise,” 

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Voter Suppression: An Existential Threat to Democracy

Voter Suppression: An Existential Threat to Democracy

By Peter Grear

To properly understand where we are today, we must look to history, to Black Slavery.  Slavery has existed since the time of ancient civilizations and in its inception was based upon conquerors enslaving the conquered without regards to race.  

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Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Charlotte, NC (BlackPR.com)

Dorothy Buckhanan Wilson of Milwaukee, Wisconsin, a business executive, was installed as the 2014-2018 International President of Alpha Kappa Alpha Sorority, Incorporated (AKA)

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Nielsen Expands Communications Leadership Team with Key Media Relations Hire

Nielsen Expands Communications Leadership Team with Key Media Relations Hire

New York (BlackPR.com)

New York (BlackPR.com) -- Nielsen today announced that Andrew McCaskill has joined Nielsen as Senior Vice President, Corporate Communications. He will report to Chief Communications Officer Laura Nelson.

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Voter Suppression: It’s Mobilization Time

Voter Suppression: It’s Mobilization Time

Written by Peter Grear

With this article we will start detailing the ingredients of a revisable action plan that needs comments and revisions as we move toward the Tuesday, November 4, 2014 General Election.  

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Voter Suppression: NC Black Republican Advisory Board

Voter Suppression: NC Black Republican Advisory Board

Written by Peter Grear

Educate, Organize and Mobilize: I confess that I’m amazed. The Republican National Committee and the Republican Party of North Carolina announced last week that they have launched theNorth Carolina Black Advisory Board (BRAB) 

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Strolling Down the Beauty Aisles

Written by Cheryl Pearson-McNeil NNPA Columnist on 24 June 2013.

When it comes to looking good, staying on top of your game, and making sure your pursuit of beauty is on point, you know the African-American community has that covered. Nielsen’s latest insights highlight hair and skin beauty purchases and behavior, by the numbers among African-Americans and other ethnic groups in the U.S. and Canada in a recent NielsenWire Post titled. “ Looking Good: Appealing to Ethnic Consumers in the Beauty Aisle.”

Ladies, I’m talking to all of us here.  Whether we wear our lovely tresses straight, in locks, curled or rock a natural, cute afro-puff – God-given or store-bought – we all want to make sure we look presentable and feel good about ourselves, and will spend our last dime to do so. And, no, even though we usually think of women when we talk about hair care and beauty, women don’t corner the market on giving attention to good looks.  You’ve likely heard the word, metrosexual, coined about 10 years ago to describe men who pay attention to the way they look.  It’s ok to ‘fess up, guys.  And, I think most women appreciate a man who takes care of himself in this department, right ladies?

As African-American consumers, we are 43 million strong, representing just under 14 percent of the population, and we spend more than  900 percent more on ethnic hair and beauty products than any other ethnic group in the U.S. More and more companies are beginning to pay attention. Have you noticed the increase of non-ethnic brands that now offer a “natural” hair care line?

We also pay close attention to our skin, according the post.  African-American consumers purchase skin bleaching products at a rate of a whopping 434 percent more than the general population.  And before you jump to conclusions, this isn’t necessarily about reinventing ourselves. This is primarily about erasing blemishes, lightening age spots or even out skin tones. We purchase more hand lotion, body lotion and all-purpose skin creams than the general population: 54 percent and 40 percent respectively. We are 58 percent less likely to purchase suntan preparations or sunscreens and sunblock products. Here’s an instance where there are opportunities for marketers in some of these categories because there is opportunity for market growth, particularly in the suntan preparations category.

I have girlfriends who slather themselves with baby oil before baking in the sun – unprotected.  Most of us now know (but still may ignore) that Blacks are not immune to sun damage – and that all skin can burn – this could be an opportunity for a wide-reaching education campaign for the companies that manufacture sunscreens and sunblocks.  (Even if you’re not afraid of sunburn or skin cancer, what about premature wrinkling or skin that could turn to a consistency that feels like leather from years of over-exposure?  I’m just saying).  As a matter of fact, now I can get a tan right in my bathroom –without even being exposed to sunlight. I use gradual tanning lotions which have SPF already included. This way, I can protect my skin and have the luxurious bronzing color highlights that I want.

So, you see, beauty is in the eyes of the beholder. It is imperative that you choose companies who have your best interests, needs front and center. You’ve got to make sure you have nothing but the best with you on your pursuit of beauty.  Please take this into consideration the next time you stroll down those beauty aisles. This time, you’ll just be better equipped with additional knowledge in tow. •


Cheryl Pearson-McNeil is senior vice president of Public Affairs and Government Relations for Nielsen. For more information and studies go to www.nielsenwire.com




Read more: http://www.nnpa.org/news/business/strolling-down-the-beauty-aisles-by-cheryl-pearson-mcneil/#ixzz2WVCWxO00

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