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Voter Outreach

Voter Outreach

Concepts, strategies and objectives to move voters to action

Written by Peter Grear Educate, Organize and Mobilize: Each week over the past several months I’ve written about various aspects of voter suppression with the purpose of explaining its concepts,…

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Keatts A Keeper For New-Look Seahawks

Keatts A Keeper For New-Look Seahawks

New Head Men’s Basketball Coach was all smiles

New Head Men’s Basketball Coach was all smiles at Trask Coliseum. WILMINGTON, NC – Boldly proclaiming, “I’m a winner,” and promising “an exciting brand of basketball” newly-christened UNCW head men’s basketball coach Kevin Keatts said Tuesday that a new day in Seahawk basketball has arrived.

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Lied-to Children More Likely to Cheat and Lie

Lied-to Children More Likely to Cheat and Lie

The study tested 186 children ages 3 to 7

The study tested 186 children ages 3 to 7 in a temptation-resistance paradigm. Approximately half of the children were lied to by an experimenter, who said there was “a huge bowl of candy in the next room” but quickly confessed this was just a ruse to get the child to come play a game. 

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Unconscious Mind Can Detect a Liar When Conscious Mind Fails

Unconscious Mind Can Detect a Liar When Conscious Mind Fails

The unconscious mind could catch a liar

“We set out to test whether the unconscious mind could catch a liar – even when the conscious mind failed,” says ten Brinke. Along with Berkeley-Haas Assistant Professor Dana R. Carney, lead author ten Brinke and Dayna Stimson (BS 2013, Psychology), hypothesized that these seemingly paradoxical findings may be accounted for by unconscious mental processes.

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Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

North Carolina Alliance of Black Elected Officials

Written by Peter Grear, Esq.  Since August 2013 I've continued to ask myself "what would an effective campaign to defeat voter suppression look like?” Well, on Friday, February 14, 2014, Valentine's Day, I got my answer from Richard Hooker, President of the…

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Download Greater Diversity News Digital PDF Edition for FREE

Download Greater Diversity News Digital PDF Edition for FREE

FREE Full PDF Edition includes stories not featured on the website

The FREE Full PDF Edition includes stories not featured on the website. No paper, no hasel, read on your laptop or mobile devices. 

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Cosmetics Company Owner Loves the Skin Blacks are in

Written by Brittney M. Walker  on 12 September 2011.

Women of color know their skin is a little different and many mainstream products don’t seem to address the issues they typically have.  For 20 years, one man has been catering to the skin needs of women, men and even babies. Iheatu Obioha started Bluefield, a skin-care manufacturing company, in 1989.   But his business was primarily in Africa.  After winning a large customer base on the continent, he decided to expand his line of products in the States, establishing the Clear Essence skin care and cosmetics line.

Cheri Pettiford, director of marketing, has seen the company grow.  She says Obioha had diversity in mind when he created his line of skin care and cosmetic products, because he understood the unique needs of different complexions.

“The goal is to get the products in the hands of as many people of color as possible,” she said. “We are in different continents and countries, including Asia because we are addressing the needs of many people of color.”

Obioha thought about almost everything, from soaps and washes to oils and creams. Clear Essence products help relieve acne, stretch marks, skin discoloration and saggy skin.

From the start, Obioha has practiced self-reliance, especially when banks didn’t believe in him or his product.  Loans weren’t always available to keep his business going, but he was patient and trudged through the tough times.

“Banks do not lend money without a collateral and there are three types of collateral readily acceptable to banks: guarantee from a rich uncle, equity in real estate, bonds and stocks, all of the value of the required loan amount, “Obioha said.  “Since Black folk are not major players in all these three areas, Black business will find it difficult to borrow funds from banks.”


And that was Obioha’s problem, too, despite his strong following and promising product.

Now his company operates its own manufacturing facility in Ontario, Calif., and distributes to stores worldwide.  But with his success over the years, he’s had bouts of temptation to sell the company.

According to his right-hand woman, Obioha has been approached by other businesses that have expressed an interest in buying him out, but nothing ever came to fruition.

In the meantime, while business continues to flourish, the company is currently implementing an African American youth international internship program.

In the summer of 2012, Clear Essence will send a group of students from historically Black colleges to Africa to participate in month-long internships in various fields, including banking, business and manufacturing.

Obioha is practicing the principles the late Marcus Garvey practiced, teaching self-sufficiency and helping Black people get back to Africa.

In this pursuit, the company will also launch a sweepstakes in January 2012 to send someone to the Motherland.  The winner will indulge at the Clear Essence California Spa and Wellness Resort in Ikoyi, Lagos, Nigeria.  The spa features 18 luxury suites and is considered one of the finest hotels in the region.  The drawing will take place in February.  For more information, visit clearessence.com or call 1-800-423-0306.

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