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Voter Outreach

Voter Outreach

Concepts, strategies and objectives to move voters to action

Written by Peter Grear Educate, Organize and Mobilize: Each week over the past several months I’ve written about various aspects of voter suppression with the purpose of explaining its concepts,…

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Keatts A Keeper For New-Look Seahawks

Keatts A Keeper For New-Look Seahawks

New Head Men’s Basketball Coach was all smiles

New Head Men’s Basketball Coach was all smiles at Trask Coliseum. WILMINGTON, NC – Boldly proclaiming, “I’m a winner,” and promising “an exciting brand of basketball” newly-christened UNCW head men’s basketball coach Kevin Keatts said Tuesday that a new day in Seahawk basketball has arrived.

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Lied-to Children More Likely to Cheat and Lie

Lied-to Children More Likely to Cheat and Lie

The study tested 186 children ages 3 to 7

The study tested 186 children ages 3 to 7 in a temptation-resistance paradigm. Approximately half of the children were lied to by an experimenter, who said there was “a huge bowl of candy in the next room” but quickly confessed this was just a ruse to get the child to come play a game. 

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Unconscious Mind Can Detect a Liar When Conscious Mind Fails

Unconscious Mind Can Detect a Liar When Conscious Mind Fails

The unconscious mind could catch a liar

“We set out to test whether the unconscious mind could catch a liar – even when the conscious mind failed,” says ten Brinke. Along with Berkeley-Haas Assistant Professor Dana R. Carney, lead author ten Brinke and Dayna Stimson (BS 2013, Psychology), hypothesized that these seemingly paradoxical findings may be accounted for by unconscious mental processes.

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Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

North Carolina Alliance of Black Elected Officials

Written by Peter Grear, Esq.  Since August 2013 I've continued to ask myself "what would an effective campaign to defeat voter suppression look like?” Well, on Friday, February 14, 2014, Valentine's Day, I got my answer from Richard Hooker, President of the…

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Download Greater Diversity News Digital PDF Edition for FREE

Download Greater Diversity News Digital PDF Edition for FREE

FREE Full PDF Edition includes stories not featured on the website

The FREE Full PDF Edition includes stories not featured on the website. No paper, no hasel, read on your laptop or mobile devices. 

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Greater Diversity Tech News : A Comprehensive Online Marketing Strategy

Written by John Travis Holt on 12 March 2012.

Business owner's question: Our website is a plumbers website. The account has already been set up by Google and I am looking for someone to manage the account. The campaigns need tweaking and we are trying to get on the first page of Google and keep it there. Could you tell me how many hours a month you would need to manage the account ? Would we get monthly reports of the performance of our Adwords account. Is their any guarantees and assurances you can give us? 

Greater Diversity Tech News' Expert Advice

A reputable Web services company can give you some solid numbers for organic ranking, prepare a strategy to improve ranking, and certainly provide reports with lots of data to help refine your site and understand your visitors' behavior. Using Google Analytics - a free visitor tracking service - should be included as part of any AdWords campaign. However, because no one really knows how Google ranks site listings, a guarantee would not be honest for organic/nonpaid Search Engine Optimization (SEO) ranking on page one. Any company that guarantees page ranking is not being honest.  There are several tricks of the trade that can increase quality points of your site and get you high ranking for free, but competition can make that difficult and the strategies have to be legitimate - no sneaky tricks ever work long.  Google will kick you out of the system if they suspect false content or the like.  Alternatively, AdWords is a paid service. Your page placement is based on the amount you area willing to pay for the spot. If you pay more than your competition then you will get top billing.  Your AdWords budget and the number of others competing for your top page one spot will determine what page you are on. No guess work there. We can tell quickly if your expense is getting you some return with the reports. And if potential clients are abandoning your site after clicking the ad. All vital to making the AdWords campaign profitable.

A reputable Web services company would also need to review your site to be sure it is converting visits into clients - no Adwords campaign can do that for you. You must have a solid website that inspires confidence. It's a comprehensive marketing strategy, and should not be done without considering all of these factors or your money could be wasted. ROI on AdWords is key to justifying the expense. There are many reports available to determine how much revenue comes from the campaign, and these could be generated at anytime. I recommend weekly reports - not monthly. Most web services packages for managing all aspects of this type of campaign tracking would be a monthly flat fee around $225, with possible discounts for general site updates and maintenance, which you should ask for to help offset expenses that will  be required as data indicates weaknesses in your site development and design. Google ranking and Search Engine Optimization (SEO) is a plan that must be carefully managed over a at least a three month period to see solid returns. There are no magic bullets.

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