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Honey Brown Hope Foundation Rakes in National, State and Local Recognition

Honey Brown Hope Foundation Rakes in National, State and Local Recognition

Honey Brown Hope Foundation

Houston, TX — The Honey Brown Hope Foundation, a nationally recognized, award-winning 501(c)3 non-profit that has served youth and their families for over two decades, announced today that it is thankful this holiday season for recently being recognized for its civil rights

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Community Empowerment: Black Chambers of Commerce Where Is My Patronage?

Community Empowerment: Black Chambers of Commerce Where Is My Patronage?

Peter Grear

Educate, organize and mobilize -- Back in September I wrote an article entitled, Voter Suppression: Creating Black Wealth.  The impetus for that article was a commentary written by Earl G. Graves, Sr., Publisher of Black Enterprise. 

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Employees of Small, Locally-Owned Businesses Have More Company Loyalty

Employees of Small, Locally-Owned Businesses Have More Company Loyalty

loyalty to employers

Employees who work at small, locally owned businesses have the highest level of loyalty to their employers — and for rural workers, size and ownership of their company figure even more into their commitment than job satisfaction does

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The Pawns of Politics: Where Is My Patronage?

The Pawns of Politics: Where Is My Patronage?

Peter Grear

Educate, organize and mobilize -- For more than a year leading up to the recently completed General Elections, I’ve written about Voter Suppression, gerrymandering, the Black vote and voters.  

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Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Abuse in the Workplace

There is no significant difference in the prevalence of verbal abuse in the workplace between men and women, according to a systematic review of the literature conducted by researchers at the Institut universitaire de santé mentale de Montréal

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The Decision to Handle Rejection

The Decision to Handle Rejection

Rev. Manson B. Johnson

The Big Idea: Endurance is the key to achieving challenging goals in life.“Man’s rejection can be God’s direction.  God sometimes uses the rejection of hateful people to move us to a new place or assignment–where we wouldn’t have thought of going on our own.  

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Subscribe to Get GDN Print Edition

Subscribe to Get GDN Print Edition

Print Subscription

 Greater Diversity News (GDN) is a statewide publication with national reach and relevance.  We are a chosen news source for underrepresented and underserved communities in North Carolina.  

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Greater Diversity Tech News : A Comprehensive Online Marketing Strategy

Written by John Travis Holt on 12 March 2012.

Business owner's question: Our website is a plumbers website. The account has already been set up by Google and I am looking for someone to manage the account. The campaigns need tweaking and we are trying to get on the first page of Google and keep it there. Could you tell me how many hours a month you would need to manage the account ? Would we get monthly reports of the performance of our Adwords account. Is their any guarantees and assurances you can give us? 

Greater Diversity Tech News' Expert Advice

A reputable Web services company can give you some solid numbers for organic ranking, prepare a strategy to improve ranking, and certainly provide reports with lots of data to help refine your site and understand your visitors' behavior. Using Google Analytics - a free visitor tracking service - should be included as part of any AdWords campaign. However, because no one really knows how Google ranks site listings, a guarantee would not be honest for organic/nonpaid Search Engine Optimization (SEO) ranking on page one. Any company that guarantees page ranking is not being honest.  There are several tricks of the trade that can increase quality points of your site and get you high ranking for free, but competition can make that difficult and the strategies have to be legitimate - no sneaky tricks ever work long.  Google will kick you out of the system if they suspect false content or the like.  Alternatively, AdWords is a paid service. Your page placement is based on the amount you area willing to pay for the spot. If you pay more than your competition then you will get top billing.  Your AdWords budget and the number of others competing for your top page one spot will determine what page you are on. No guess work there. We can tell quickly if your expense is getting you some return with the reports. And if potential clients are abandoning your site after clicking the ad. All vital to making the AdWords campaign profitable.

A reputable Web services company would also need to review your site to be sure it is converting visits into clients - no Adwords campaign can do that for you. You must have a solid website that inspires confidence. It's a comprehensive marketing strategy, and should not be done without considering all of these factors or your money could be wasted. ROI on AdWords is key to justifying the expense. There are many reports available to determine how much revenue comes from the campaign, and these could be generated at anytime. I recommend weekly reports - not monthly. Most web services packages for managing all aspects of this type of campaign tracking would be a monthly flat fee around $225, with possible discounts for general site updates and maintenance, which you should ask for to help offset expenses that will  be required as data indicates weaknesses in your site development and design. Google ranking and Search Engine Optimization (SEO) is a plan that must be carefully managed over a at least a three month period to see solid returns. There are no magic bullets.

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