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Voter Outreach

Voter Outreach

Concepts, strategies and objectives to move voters to action

Written by Peter Grear Educate, Organize and Mobilize: Each week over the past several months I’ve written about various aspects of voter suppression with the purpose of explaining its concepts,…

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Keatts A Keeper For New-Look Seahawks

Keatts A Keeper For New-Look Seahawks

New Head Men’s Basketball Coach was all smiles

New Head Men’s Basketball Coach was all smiles at Trask Coliseum. WILMINGTON, NC – Boldly proclaiming, “I’m a winner,” and promising “an exciting brand of basketball” newly-christened UNCW head men’s basketball coach Kevin Keatts said Tuesday that a new day in Seahawk basketball has arrived.

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Lied-to Children More Likely to Cheat and Lie

Lied-to Children More Likely to Cheat and Lie

The study tested 186 children ages 3 to 7

The study tested 186 children ages 3 to 7 in a temptation-resistance paradigm. Approximately half of the children were lied to by an experimenter, who said there was “a huge bowl of candy in the next room” but quickly confessed this was just a ruse to get the child to come play a game. 

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Unconscious Mind Can Detect a Liar When Conscious Mind Fails

Unconscious Mind Can Detect a Liar When Conscious Mind Fails

The unconscious mind could catch a liar

“We set out to test whether the unconscious mind could catch a liar – even when the conscious mind failed,” says ten Brinke. Along with Berkeley-Haas Assistant Professor Dana R. Carney, lead author ten Brinke and Dayna Stimson (BS 2013, Psychology), hypothesized that these seemingly paradoxical findings may be accounted for by unconscious mental processes.

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Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

North Carolina Alliance of Black Elected Officials

Written by Peter Grear, Esq.  Since August 2013 I've continued to ask myself "what would an effective campaign to defeat voter suppression look like?” Well, on Friday, February 14, 2014, Valentine's Day, I got my answer from Richard Hooker, President of the…

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Download Greater Diversity News Digital PDF Edition for FREE

Download Greater Diversity News Digital PDF Edition for FREE

FREE Full PDF Edition includes stories not featured on the website

The FREE Full PDF Edition includes stories not featured on the website. No paper, no hasel, read on your laptop or mobile devices. 

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The Power of the Hispanic Dollar

Written by Featured Organization on 13 August 2012.

Hispanics have quietly become the new “Super Spender”. There has been an increase in the cultural influence of the Hispanic community. Shopping centers and grocery stores are being built, targeting Hispanics. For many Hispanics, their culture and heritage is a major influence. They don’t shy away from tradition, instead they embrace it. They are looking, searching, seeking for the same ingredients Abuela used to prepare meals or for the beautiful lace dresses for their daughters. Marketers need to pay attention and do what it takes to earn the Hispanic dollar. According to the U.S. census surveys, the Hispanic community spent $490 billion in 2000. It has now surged to $1.1 trillion and expected to grow up to 48 percent by 2015.

Over the past decade we have seen more Hispanics on television and headlining television shows. Modern Family, Wizards of Waverly Place and George Lopezare all successful sitcoms on major networks (ABC, Disney, ABC respectively). Other networks are also looking for ways to connect to this growing demographic.

Goya Foods is the largest Hispanic-owned food company in the United States. In 2011, the company was recognized for over 75 years of success and commitment to the America Dream, by President Barak Obama. The company is also joining forces with First Lady Michelle Obama on her “Let’s Move!” initiative . They are committing resources to promote the USDA’s MyPlate or MiPlato, to remind families about making healthy meal choices. Goya has found a way to infuse Latino diversity in the general marketplace.
The market is increasing for Hispanics and so is their buying power. Just look, the mayor of Los Angeles, California, Antonio Villaraigosa,
the country’s second highest ranking city (by population and rank) is Latino. Hispanics are leaving their footprint in America and are waiting for marketers to catch up.