The former owner of the Payless Market in South Los Angeles, gleefully described how the Black community’s passion for malt liquor and his “unofficial grassroots advertising campaign” allowed him to significantly increase his store revenue within a few weeks and save his business. The store had a license to sell beer and wine, but to compete with liquor stores in the area, he happened upon the idea of painting on the front of his store a large sign that shouted “Cold Beer” (although then-Councilman Mark Ridley-Thomas and community activist forced him to the remove it). He returned to the drawing board and put an old claw-foot bathtub filled with bottles of malt liquor under crushed ice in the middle of the store. The crude marketing ploy worked, and his malt liquor sales increased by 60 percent.
Voter suppression is racist, fascist, un-American, un-democratic ideology and is the greatest threat to civil rights since the movement of the 1960’s. Unfortunately, the Republican Party, in an unholy alliance with (ALEC) the American Legislative Exchange Council, has its heart set on voter suppression and the disenfranchisement of Blacks, Hispanics, the elderly and students. Although, not all republicans hold all of these attitudes, most of those that don’t aid and abet disenfranchisement by supporting voter suppression laws with party line votes.
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