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29 October 2010
In order to get to your destiny you have to go through some trials, tribulations
and sometimes the wilderness. By the grace of God, Greater Diversity News made
it through “The Challenges” and came out Greater! With the support of our advertisers,
readers and staff, we have been blessed to provide wonderful online and publishing
services such as our website: GreaterDiversity.com, Calendar of Events, C.O.D.D.E
(Coalition of Organizations Dedicated to Diversity and Empowerment), Business
Directory, classifieds, eNews, facebook and Twitter.
But hold on “The best is
yet to come. GDN will launch new campaigns of special editions about Health
and Wellness, Construction, HBCU(s), Diversity in Education, Travel and Tourism
and so much more! Look for more original content, giveaways and initiatives
that will make a greater impact in your businesses as well as our communities.
Such as business profiles full of tips on how to make your company successful,
workshops and powerful economic empowerment presentations from successful leaders
across the globe. Greater Diversity News is more than just another African-American
owned and operated newspaper, it is a positive, educational tool that informs
readers about cultural perspectives on politics, education, spiritual and social
issues. It has been a great 23 years and Greater Diversity News is moving forward
to greater things for all.
Vision Statement:
To be the leading interactive diversity focused media in North Carolina by providing
the most valuable diversity and community empowerment news in North Carolina
generated through our news gathering resources and our
interactive readers.
GDN Moving Forward
Mission Statement:
Our mission is to promote, in North Carolina, diversity, community empowerment
and tolerance in politics, business, health and education through our value
driven media.
Sowing the Seeds of Greater Diversity
By Co-publisher, Peter Grear
Started in Fayetteville, NC in October of 1987, GDN’s original name was “The
Challenger”. We started as a local minority focused weekly publication. We later
relocated to Wilmington, NC and developed a statewide format. During our early
years the focus of our coverage was geared toward business and politics. Later,
Greater Diversity News became the official publication of many state and national
black leadership organizations.
Through the years we have
been a member of the National Newspaper Publishers Association (NNPA), the North
Carolina Black Publishers Association (NCBPA), and the Carolinas Minority Suppliers
Development Council (CMSDC). The Challenger became the leading source for statewide
coverage of business opportunity and economic news of interest to the minority
community. Today we remain the go to media for the advertisement of business
opportunities seeking the participation of minority businesses. Public bodies
and contractors across the state regularly chose our website and print publication
to target minority business enterprises.
During the late 90’s we established our Internet presence, GreaterDiversity.com
and have continued to evolve the quality of our site and the quality of our
publication. Our online classifieds offer minority businesses, job seekers and
other timely notice of opportunities for employment and business. Our evolution
includes the continued enhancement of services to Minority Business Enterprises,
Black Elected officials and a sharper focus on community empowerment. These
efforts led to the creation of our signature program, The National Black Family
Empowerment Agenda, (NBFEA), a faith-based networking initiative. One of the
most important projects of The NBFEA was the efforts we put forth in renouncing
and denouncing the use of the “N” word. This project is still one that we highly
value and see the need for.
In October 1997, our business incorporated as The Promised Land Media, Inc.
and started doing business as Greater Diversity News. During the intervening
years, as we have grown we have continued to enhance the quality of our products
and services. Our Internet site has added a business directory and free activity
calendar. We also provide a free digital version of our weekly newspaper edition.
We have expanded our diversity focus to include a social empowerment perspective
for the disenfranchised/marginalized group in our society.
Today, Greater Diversity News is more than just another African-American owned
and operated newspaper; it is a positive, educational tool that informs readers
about cultural perspectives on politics, education, spiritual and social issues.
We profile churches and ministers that exemplify community empowerment through
their various ministries and programs.
Several months ago we established our Facebook fan page, www.facebook.com/greaterdiversitynews
. The response to our Facebook presence has been very encouraging and has made
our business more agile and interactive. Our online services allows our readership
to operate in a more interactive environment in the delivery of our services
as well as allowing our readers and supporters to contribute their ideas and
comments to our efforts.
Our future depends upon our ability to convince our readership and supporters
that our presence in the marketplace has strategic advantage to them and that
they can promote and enhance that value by sharing their ideas and concerns
with us – and by introducing us to their friends.
