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As Self-Publishing Explodes, Marketing Expert Offers 4 Tips for Authors

The number of self-published books has exploded, growing 287 percent since 2006, according to research by Bowker, the official ISBN agency for the United States....

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Spelman College Leadership Conference Challenges Women Of Color To Embrace Future

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New Guide Keeps Diversity Conversations Authentic

Chicago human resource executive and former chief diversity officer is now the author of a dynamic new diversity book, Profitable Diversity: How Economic Inclusion Can Lead to Success....

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Frank Savage Knows How to Sail Against the Wind

Frank Savage has a theory about what it will take to bring down the rate of African-American unemployment, which is hovering at 14 percent, higher than any other group in the nation....

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WASHINGTON (NNPA) - It was in 1903, the birth of the 20th Century, when W.E.B. Du Bois wrote in his book, “The Souls of Black Folk” the statement that has become prophetic: “…for the problem of the Twentieth Century is the problem of the color-line.”

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Are you a verbal learner or a visual learner? Chances are, you’ve pegged yourself or your children as either one or the other and rely on study techniques that suit your individual learning needs. And you’re not alone— for more than 30 years, the notion that teaching methods should match a student’s particular learning style has exerted a powerful influence on education. The long-standing popularity of the learning styles movement has in turn created a thriving commercial market amongst researchers, educators, and the general public.

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The Tiger Woods scandal may have a lasting impact on his endorsement potential, says University of Maryland professor Stephen McDaniel, a consumer psychologist who studies sports marketing and fan behavior. http://www.sph.umd.edu/KNES/faculty/smcdaniel/ “A brand such as Nike has historically been less interested in an athlete endorser’s virtue and more interested in their athletic prowess,” McDaniel says.

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Millions of Americans will be job hunting in 2010, and for many of those who are currently unemployed, the search will mark the continuation of a long and unsuccessful journey. Andy Chan, vice president for career development at Wake Forest University, says job seekers often encounter three major roadblocks to success: poor marketing, poor networking, and poor mind-set. He offers 10 New Year’s Resolutions aimed at overcoming those obstacles.

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FINDINGS:
Historically, authorities have used broad media campaigns to encourage the public to prepare for disasters — an approach that has proven largely ineffective. For this new study, UCLA researchers sought to test novel, culturally tailored, informal social networking approaches to improve disaster preparedness, using data on 231 Hispanics in Los Angeles County.

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A priest, a cowboy and a socialite opened a used bookstore and grossed more than half a million dollars the first year. "What?" you question. "How do these three even know each other. Never mind know each other well enough to go into business together."

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