05 June 2009
Even in a downturned economy, four students in the Sam M. Walton College of Business at the University of Arkansas have turned an idea for a test using a woman’s tears for breast cancer into more than $85,000. Mentored by management professor Carol Reeves, the team found success this spring in five major business plan competitions. On May 27, the Tears of Life team took first place and $25,000 in the graduate business plan competition at the 2009 Donald W. Reynolds Tri-State Cup, held in Las Vegas, Nev. Team members include three students pursuing a managerial M.B.A. — Jared Greer, Bessie Williams and Chris Elizer — and an honors undergraduate student, Jordan Greer.