How to Use Transmedia to Extend Your Company's Reach in Atlanta

How to Use Transmedia to Expand Your Company's Reach 150.00
Workshop Title: Using Transmedia to Extend Your Company’s Reach
Presenters: Art of Genius Creative Technology Series
Sabrina Rose Harvey (Contact Person)
Founder/Chief Creative Officer
Friday Girl TV /Art of Genius

Learn how to promote yourself and your business by using social media, video, blogs, newsletters, video games and more! This three hour workshop includes lunch and teaches executives and small business owners how to market themselves and their businesses through transmedia storytelling. Transmedia Storytelling is the art of telling a story with a central theme across multiple media platforms. Workshop attendees will be given real world case studies and work in groups to break down the different elements of a story and learn how each element can play an important role in connecting with various audiences, both employees and customers alike.

Attendees will also explore multiple forms of media and learn how to take one concept and expand it across different mediums. Participants receive paper and digital handouts outlining the different elements of a story as well as examples of how one story can be told across multiple platforms. Further, participants will also receive worksheets for strategic brainstorming along with the case study exploration.

The workshop proceeds in three sections in which facilitators: define transmedia and digital storytelling, discuss how a single concept can be turned into a transmedia story and discuss case studies in small breakout groups with attendees.

Workshop classes are small in size (no more than 10 participants) to ensure hands on learning.

Coffee & Donuts, Lunch included in workshop fee.

Each lunch on the balcony or in the courtyard.

Workshop Objectives
·         Learn how to produce media content that markets your company
·         Use technology and social media to engage customers
·         Encourage collaboration and team building among your employees
·         Foster critical and creative thinking in the digital space

Workshop Outcomes
·         Create media content on an intermediate to professional level
·         Effective critical and observation skills to evaluate media content
·         Readily identify the roles, jobs and responsibilities related to content creation
·         Familiarity with various content sharing websites and software
·         Create media content that can be used across mediums
·         Describe the interrelationship of the content creator, content and  the audience
·         Analyze a potential audience and tailor content to its needs
·         Identify and evaluate information appropriate for supporting content
·         Describe and apply best practices for content creation

Cancellation Policy
Cancellations must take place within 72 hours of workshop date to receive a full refund. If canceled in 48 hours of workshop date ONLY a partial (50%) refund will be returned. All refunds are given to customers via Paypal. Refunds are given witin a 48 hour period. You may also receive a workshop credit, which can be applied toward another workshop of your choosing offered by Art of Genius.

To cancel your workshop attendance simply send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it with the word CANCEL in the subject. Please list your FULL NAME, Workshop Title and Date in the email. Art of Genius will email you with further cancellation information.

About Art of Genius

The Art of Genius is a transmedia education company that also produces art, entertainment, science, media and technology panel discussions and events geared toward entertaining, educating and introducing audiences to leaders in new schools of thought and innovation as it pertains to women globally. Current transmedia education clients include: The Women of Color Leadership Conference, The Maynard Jackson Youth Foundation.

Girl Genius Productions is a for profit transmedia production company based in Atlanta, Georgia, that does transmedia production, traditional production and transmedia education.

Girl Genius Productions is also the parent company of Friday Girl TV. Friday Girl TV serves as a platform for women’s programming specializing in web series’ that feature a female lead with unique story lines that are largely created, produced and directed by women.

For more information on AOG and the workshops available please visit www.artofgenius.org