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Hello [Firstname] [Surname],
In this edition we focus on growing successful minority businesses. Thank you for reading GreaterDiversity.com eNews.
The Need For Speed: Why Your Company Needs to Move Faster and How You Can Speed It Up
By Mark Anthony McCray
Through trial, error and study on the biggest stages in sports, the venerable coach learned that speed is the Great Dominator in football. Why? Because all athletes make mistakes while in the fevered pace of the game. However, fast players can get back into the proper position quickly, which allows them to execute despite their errors. Speed is also the Great Dominator in business. [FULL_TEXT]
The Ten Commandments of Successful Marketing
By Mark Anthony McCray, MBA
I’ll start off with a somewhat controversial declaration: Marketing
Rules! Okay, maybe it’s not that controversial. What I mean by that
is business is all about marketing when you break it down to the basics.
Therefore, successful business is all about successful execution of the
company’s marketing function. Don’t believe me? I can swap stories
with you that illustrate millions of dollars of lost value for companies
that have struggled with the marketing function. [FULL_TEXT]
The Employment Situation:
Statics from Two Major Surveys
The unemployment rate was 6.1 percent in May; the number of unemployed
persons was 9.0 million. Over the month, the unemployment rate for Hispanics
increased to 8.2 percent. The rates for whites and adult men edged up
to 5.4 and 5.9 percent, respectively. The jobless rates for the other
major worker groups — adult women (5.1 percent), teenagers (18.5
percent), and blacks (10.8 percent) — showed little or no change
from the previous month. The unemployment rate for Asians was 5.1 percent.
[FULL_TEXT]
How to Use Engagement Marketing to
Shorten Your IT Sales Cycle
By Paul DiModica from www.MarketingProfs.com
Today, more than ever, IT salespeople are looking for more qualified
leads and shorter sales cycles. One sales process that we recommend to
our consulting clients is called “Engagement Marketing.” It
shortens sales cycles and immediately increases qualified IT sales prospects
for the sales team. Engagement Marketing is a planned process of rotating
prospects through a series of marketing devices that communicate your
IT specialization and educate them about why they should buy from you
instead of your competition. [FULL_TEXT]
Muzzling the African American Agenda With
Black Help
From BlackCommentator.com
Associate Editor Bruce A. Dixon
These are the voices of the Democratic Party’s base, the voices that
the Democratic Leadership Council (DLC) is sworn and determined to smother
in a sea of corporate dollars. These are the messages that rocked the
house of labor at AFSCME’s Democratic presidential candidate forum
in Des Moines, Iowa, last month and have energized the party’s core
constituencies at gatherings across the nation. Words like these, and
the struggles they evoke, are the reasons that minorities and progressives
remain Democrats. [FULL_TEXT]
Diversity Profiles: We feature companies who have demonstrated a commitment to greater diversity in their communities and employment practices. The below companies, by listing their jobs with GD, are expanding the equal opportunity umbrella for minorities and women. Discover the power of greater diversity, contact us about adding your company to Diversity Profiles!
North Carolina State Ports Authority
Exporting isn't just for the big guys anymore. In fact, an increasing number of small to mid sized businesses in North Carolina are finding success in the international marketplace with the NC State Ports. [LEARN_MORE]
Western Medical Group, Inc.
The Mission of Western Medical Group, Inc. is committed to providing primary medical and dental healthcare, receiving all individuals with dignity and respect within a caring environment. [LEARN_MORE]
Wilmington International Airport
The Wilmington International Airport is one of the most dynamic, hospitable, progressive airports in the Carolinas. The Airport Authority is committed to providing users with a safe, comfortable airport on the way to their destination. [LEARN_MORE]
Wilmington Housing Authority
Wilmington, NC — The Wilmington Housing Authority (WHA) is the leader in promoting affordable housing opportunities for low and moderate income families, and is committed to offering quality housing choices and economic opportunities. [LEARN_MORE]
Visit NBFEA.com
The official site of the National Black
Family Empowerment Agenda has a new look and more news and commentary
than ever before. "We are posting weekly content related to the agenda
and invite everyone to sign-up for our e-newsletter." The NBFEA serves
the community development and empowerment needs of African Americans nationwide.
[LINKED]
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